Google Ads is an online advertising platform by Google that enables businesses to promote their products or services on Google Search, YouTube, and other websites in the Google Display Network. Advertisers can create text, image, video, or shopping ads tailored to specific keywords or audience demographics.
Google Ads operates on a pay-per-click (PPC) model, meaning advertisers pay only when users click on their ads. The platform allows precise targeting options, including location, age, interests, and search intent, ensuring ads reach the right audience.
Advertisers can set budgets and bid amounts to control costs and measure performance with detailed analytics. Google Ads is a powerful tool for driving website traffic, increasing brand visibility, and boosting sales effectively.
The vast majority of our clients have at least one search ads campaign, purely because of their excellent effectiveness. There are varying strategies that incorporate search ads, including brand awareness and people who have real intent to buy or enquire. However, it’s not uncommon for advertisers to poorly configure this campaign type which can lead to less than desirable results. For search ads to be effective relies on comprehensive keyword research, excellent copywriting skills, and expert data measurement and optimization.
As part of an overall digital marketing strategy, display ads have their part to play in brand awareness and an active role in purchase intent. Where applicable, we utilise display ads to compliment other campaign types. Furthermore, the display network is also great for remarketing, a form of advertising extremely useful for keeping your brand at the top of your prospects mind. With cleverly created display assets, we can choose placements that are matched closely to your niche. If managed poorly, display ads can be wasteful making it important
If you sell products, then Google Shopping ads can be a highly effective way of advertising. Ads appear within the shopping results at the top of Google as well as within the shopping tab, offering a dedicated area where like for like products can be compared and filtered by price, brand, colour, availability and so on. Google Shopping ads relies on Google Merchant Centre, a Google service designed to manage your products and feeds. Using an experienced Google Ads management specialist can be advantageous, especially when needing to comply with strict guidelines.
Dynamic Search Ads offer a good way to meet the demands of searchers on Google looking for exactly what you offer. Ideal for advertisers with a well-structured website and/or a large inventory, Dynamic Search Ads uses your website content to target your ads and can help to fill in the gaps of your keyword search ads campaigns. Deployed correctly, this advanced campaign type can work well to support other campaign types. Typically, it’s unusual to see advertisers using this campaign type unless they’re experienced in Google Ads management.
If you’re looking to extend your reach, with the right assets advertising on YouTube can be valuable to target users based on groups, interests and locations. The most common barrier to entry is having content of a high enough quality. Whilst we do not offer a video content creation service, if you already have content then we are able to create ad campaigns on YouTube. Why advertise on YouTube? According to Statista 2022, over 2.6 billion people worldwide use YouTube once a month and technically YouTube is the second largest search engine, after Google.
In November 2021, Google officially launched Performance Max campaigns, having run in beta for a small subset of partners prior to the launch. For advertisers looking for the ultimate cross-channel advertising experience, Performance Max campaigns allow an advertiser to advertise on Google Search, Display, Video, Discover, Maps & Gmail, all through one campaign. Smart campaigns have also been updated to Performance Max which heavily relies on comprehensive user inputs and machine learning to deliver on specific goals that are defined at the start.
No two businesses are the same, and neither are our strategies. We take the time to understand your goals, target audience, and budget to create tailored campaigns that drive the results you need.
Our team conducts in-depth keyword research to identify the terms your potential customers are searching for. We continuously optimize keywords to ensure your ads appear in front of the right audience.
We craft engaging ad copy and designs that grab attention and encourage clicks, all while reflecting your brand’s voice. We continuously optimize keywords
We optimize bids to maximize your ad spend, ensuring that your budget is allocated efficiently across campaigns to yield the best results.
From geographic and demographic targeting to remarketing strategies, we use advanced targeting tools to reach your ideal audience at the right time.
We provide clear, detailed reports on campaign performance so you can track your progress and understand how your investment is paying off.
Increased Visibility: Appear at the top of search results for your most important keywords.
Higher Conversions: Targeted campaigns bring in qualified leads and drive sales.
Cost Efficiency: Our strategic management ensures you get the most out of your ad spend.
Time Savings: Let us handle the complexities while you focus on running your business.
We begin by learning about your business, industry, and objectives. Together, we define clear, measurable goals for your Google Ads campaigns.
If you already have a Google Ads account, we conduct a thorough audit to identify areas for improvement. For new accounts, we handle setup from scratch.
Our team develops targeted campaigns, including ad groups, keywords, and creative assets, ensuring everything aligns with your goals.
Regular reports provide insights into campaign performance, including clicks, conversions, and ROI. We use this data to fine-tune strategies for even better results.
